One of the questions many people have when it comes to building backlinks is whether or not using contextual backlinks is necessary.
Most people have no idea how search engines work, much less backlinking. Many think they do, but they’re completely wrong. Others just continuously try to fool the search engines.
As you read on, you’ll begin to understand why using contextual backlinks is a strategy that’s becoming much more useful and efficient because of the constant changes that Google keeps making.
We know what a challenge changes like the recent Penguin update have posed for those trying to get into Google’s good graces and ranked on their front pages. One of the answers for not letting these changes affect us is to simply have very high quality content.
This is after all what Google is all about, and what they base their whole model of search on. Their constant updates and changes, including this recent Penguin update as well as last year’s Panda update, are because of this constant endeavor for relevance.
So What Does That Have to Do With Contextual Links?
It’s pretty simple really.
Since Google clearly favors high quality relevant content, it only stands to reason that they would also favor links from high quality relevant content.
So basically, when you have a backlink (with the anchor text being your keyword) coming from a site that’s got great high quality content built around that keyword – meaning that there are other words on the same page, or within the same article to support that main keyword – then Google sees that backlink as something that they should pay attention to.
What happens when Google pays attention to you…or feels that something of yours is attention worthy?
They reward you with higher search engine rankings. This leads to more search engine traffic, and since that type of traffic is quite targeted, it usually means a higher income for the website owner.
How Do You Get Contextual Backlinks?
There are a few ways that you can get contextual backlinks. After reading what you’ve read so far, you can see that you’ll need some good content surrounding your links.
Creating content is the first step. The next step would be getting that content out on the internet.
Press Releases – Google likes press releases because they’re very often very current, and well written since the author is usually hoping to be placed in a popular publication either online of offline.
Articles – Articles can be placed in tons of different places all over the internet. People use article directories, they can be placed on relevant websites owned by you, or submitted to be placed on other people’s websites…
Blog Posts – Blog posts are similar to articles, except for the fact that a blog post very often has more relevance placed on it. Generally this because most blogs are hosted on either a Blogger website (which is owned by Google) or hosted on a Wordpress site, of which the structure is LOVED by Google.
But also the fact that blogs like press releases are often very current, and as much as Google loves relevant content… they love current relevant content even more. Getting your contextual backlinks on current and relevant blogs is a phenomenal way to increase your site’s rankings.
Again, you can place blog posts (basically an article posted on a blog) on your own sites, as well as other peoples sites, or within a blog network made up of different blogs that support a linking structure that Google loves.
So there you go, you now understand exactly what contextual backlinks are and why building backlinks with these types of links is almost a must for your website to do well in Google’s search engine these days.